Thousands of bikers are expected to line the seafront after a popular event that started in the 90s has been resurrected after a three-year break.
Southend Shakedown made its debut at the Essex seaside city's famous pier on Easter Monday 1998 and a range of riders on scooters and more powerful two-wheelers are due from across the country.
Mark Wilsmore, 67, one of the organisers, said it had always been about bringing people together and giving back to the community.
Organisers have asked attendees to bring Easter eggs to the free event so they can donate them to food banks. He said giving to charity had been a staple part of the event since the 90s.
Mr Wilsmore said: "We want to make the experience of Easter better for those in crisis."
Before foodbanks took off in the UK, the organisers used to donate the chocolate to a children's hospice in Southend.
After three years of uncertainty about the event's future, a £100,000 cash boost from Southend-on-Sea City Council's budget has funded the rally's return.
Mr Wilsmore is also managing director of the famous Ace Cafe bikers' haunt in north London, which is one of the key organisers for the event.
He hoped there would be a big turnout and added: "London loves its days out at the seaside.
"London will be emptying and visiting the seaside I'm equally sure. It's all fingers crossed; it's all subject to the weather.
"Speaking as a motorcyclist, we get up in the morning, we look out at the weather and if it's good we think 'yippee'."
Mr Wilsmore has been riding since he was 17-years-old and said the attraction was simple: "It's the thrill."
He said the event had always been popular, but they had to take a step back due to a lack of funding.
